How much does it cost to develop a social media app like Threads?

Korovkin Vitaliy -

Recall the anticipated cage fight between Mark and Elon? Meta has made its next move by launching Instagram Threads, a rival to Twitter.

Musk's temporary Twitter "rate limit" has backfired, causing public complaints and creating a golden opportunity for Meta. Threads app arrived earlier than planned as a response, presenting an alternative to Twitter.

Integrating Threads mobile app into Meta's existing infrastructure is a strategic move aimed at enhancing social networking experiences.

Twitter's troubles inadvertently benefited Threads from Instagram and another rival, BlueSky, which experienced an unexpected traffic surge thanks to Musk's actions.

As per reports, the social media market share is set to hit $310.3 billion by 2030, largely due to the demand for social media apps. Capitalizing on this growing market with apps like Threads by Instagram seems wise.

How does Instagram Threads Work?

Users can swiftly set up their Threads accounts by logging in with their Instagram credentials.

Threads then auto-fill user details like profile picture, description, and bio from the connected Instagram account.

Even as a text-based conversation platform, Threads permits users to post images, form threads, share links, and upload videos up to 5 minutes long.

It also enables users to cross-post between Instagram and Threads seamlessly.

Features that an app like Threads should have

Threads social media mobile application aims to promote individual connections. It allows users to build communities around shared interests.


Key features that Threads by Instagram have:

  • seamless integration with Instagram
  • enhanced messaging
  • a familiar interface
  • vibrant communities
  • noise control features
  • compatibility with interoperable networks like Mastodon and WordPress

Understanding these aspects is crucial to develop Thread app by Instagram. What is also crucial is to keep your products up with the trend. Check out our article about trending design patterns of 2023.

How to build an app like Threads?

Building a Threads-like app involves hiring a competent app development team like Webmil. The development process includes:

  • Requirement Analysis: Understand app objectives and define the target audience and app features.
  • Market Research: Research market trends, competitors, and user preferences.
  • Design and UI: Create wireframes, mockups, and prototypes for the app.
  • Technical Architecture: Define the technology stack needed for the app.
  • Backend and Frontend Development: Develop the backend infrastructure and the app's UI components.
  • Testing and QA: Conduct rigorous testing to identify and resolve any issues.
  • Deployment and Maintenance: Monitor performance post-deployment and make necessary updates.

The journey of building an app similar to Threads may seem intricate but with a dedicated team like Webmil and a systematic approach, you're well-equipped to make your mark in the thriving world of social media apps.

How does an app like Instagram Threads make money?

If you're planning to make a text-based app in the social media arena, here are diverse monetization approaches you can explore:

Advertising: Threads-like app enables you to revenue through targeted ads, sponsored content, or brand collaborations.

In-App Purchases: You can tempt users with premium features or exclusive content available for purchase within the app.

Premium Model: You can roll out a basic version of a Threads-like app for free while enticing users with premium upgrades, verified tags, and advanced functionalities for a monthly fee.

Sponsored Content and Influencer Partnerships: Team up with influencers or brands to push sponsored posts or promote content within the app.

Understanding the cost of developing the Threads app

To provide a quick overview, the expense of creating an app akin to Instagram Thread could range between $30,000 and $300,000.

The total cost hinges on numerous elements, including the intricacy of the app, the location of the app development company, the features incorporated into the app, the technology employed, and aesthetic considerations, among others.

Typically, as the complexity of the app increases, so does its cost.

For example, building a simplified version of the Thread Instagram can cost you from $30,000 up to $90,000 and take up to 6 months to make.

The most complex Threads app development cost can start from $200,000 and take more than 9 months to create.

Bottom line

While it is challenging to provide an exact cost Threads app cost, a reputable app development company such as Webmil can provide you with a comprehensive budget tailored to your specific requirements.

By understanding your unique needs and considering factors such as app complexity, desired features, platform compatibility, and development time, we can offer you a clear estimate that aligns with your budgetary constraints. Let's talk!