Why is The Discovery Phase Crucial in Web Development?

Korovkin Vitaliy -

Is having a talented development team enough to transform your idea into a functional software solution? In theory, perhaps, but in practice this approach overlooks the significant risks of launching a product without market demand, wasting both time and money, and ultimately disappointing the very users you aim to help.

Various studies say that from 50% to 70% of startups fail within their first five years of operation. Partially because of the poor team, but mostly because they had poor risk management and planning.

The discovery phase in software development addresses these problems head-on, providing a roadmap of actions and resource requirements. This article delves into the discovery phase, shedding light on its pivotal role in ensuring the success of your product.

Understanding the discovery phase

The discovery phase is a thorough process that involves deep exploration of your future product. This phase is crucial for uncovering every business and technical requirement, understanding user expectations, and finalizing a prototype with complete documentation to start the development process.

Furthermore, the discovery phase offers clarity on potential project changes. It empowers you with the knowledge to make informed decisions about modifications and understand their implications on the project's future.

It's also advisable to revisit the discovery phase midway through the project. This can highlight overlooked elements, allowing for timely corrections.

The significance of the project discovery phase

The discovery stage is the next-level planning, which ensures the project's depth and alignment with both market demands and technical capabilities:

  • Defining core features. It's about discovering what makes your product stand out and how it will fulfill your audience's needs.
  • Balancing business and technical needs. The phase evaluates the project from both a market demand and a technological feasibility standpoint.
  • Identifying user and business requirements. It involves the business owners’ engagement to translate their needs into the project's development blueprint.
  • Delivering documentation. This output provides developers with a clear development roadmap and visualizes the project to business owners.
  • Promoting efficient modifications. Identifying and addressing issues during the discovery stage helps avoid delays, maintaining project momentum.

Can you skip the discovery phase?

It's not uncommon for project owners to skip the discovery phase entirely. Reasons for this might include:

  • An eagerness to start the software project immediately
  • Overconfidence in the project's simplicity, believing it can be developed on the fly
  • Perceiving the discovery phase as a needless expenditure of time and money
  • External pressure to launch the product without any delay, even if it's just one day

However, omitting this initial stage can lead to regrettable outcomes, as the discovery phase is crucial for avoiding unforeseen complications that are more challenging and costly to resolve later.

Consequences of skipping the discovery phase

Going through the discovery phase can lead your project down a path of unclear objectives and unforeseen challenges, potentially resulting in budget overruns, project delays, and questionable product quality.

You will get a redundant product

What if the market no longer needs your product? Perhaps a competitor has already captured your intended audience with a superior solution, or your product fails to achieve the necessary reach.

The disappointment of realizing that resources were wasted on a futile project can be profound. On the other hand, engaging in project discovery might prompt you to either abandon or refine the project, enhancing its viability and market alignment.

You will face additional costs

Project discovery is also instrumental in cost management. Without a clear plan, it's easy to exceed your budget, perhaps due to unforeseen staffing needs or a project timeline that keeps extending due to frequent modifications.

You will get an endless scope

Often known as scope creep, this issue arises when tasks accumulate uncontrollably, significantly delaying the launch of the project or MVP. The discovery phase can help organize the project scope, reduce vulnerabilities, and eliminate unnecessary functionalities that could waste time and resources.

You will get a bad-quality product

Rushing or adopting makeshift solutions can lead to a decline in quality. While it's fine to launch a well-crafted MVP and enhance it gradually, sacrificing quality to meet deadlines can damage initial impressions and the product's overall reception.

Therefore, it's beneficial to thoroughly manage the discovery phase without rushing it.

The value of the discovery phase

Embracing the discovery phase minimizes risks and establishes a clear project roadmap, setting the stage for a successful project launch.

The discovery phase is indispensable in transforming a concept into a viable, market-ready product, equipped with a clear direction and a well-defined scope for development.

Deliverables of the discovery phase

The deliverables from the discovery phase are critical for setting a well-defined course for project execution, ensuring all business owners are on the same page, while also providing a blueprint for successful project realization.

The main deliverable of the discovery phase in project management is typically the Project Scope Statement or a Project Definition Report, which includes a detailed understanding and documentation of the project’s goals, objectives, boundaries, and critical success factors.

As a result of collaboration for a discovery phase with Webmil, you will receive a detailed analysis of all the critical aspects of your project which will save you time and money in the long run.

Preparing for the discovery phase

A successful discovery phase requires:

  • A clear vision and objectives
  • A collaborative cross-functional team
  • Open and effective communication channels
  • Thorough market research and user persona development
  • Comprehensive risk analysis

Thorough preparation for the discovery phase lays a strong foundation for the project, ensuring clear objectives, effective collaboration, and a streamlined development process.

The project discovery team

This phase demands the collaborative efforts of various specialists:

  • Business analysts gather and synthesize market, user, and client needs into precise project requirements
  • UX designers ensure the prototype is both appealing and user-centric, aligning closely with client expectations
  • Solution architects analyze the technology landscape to ensure product scalability and maintainability
  • Delivery managers oversee the distribution of tasks and guide the team through discovery complexities, aligning efforts with project goals

For over 15 years Webmil team has been helping startups and mid-sized companies expand and improve. Tell us about your project and let’s start your success story today!

Main activities of the discovery phase

Adopting an Agile discovery phase workflow, we focus on comprehensive information gathering market analysis, competitor assessment, and prototype development, which results in a detailed project scope and roadmap for the development journey.

1. Start

Typically, the scope and length of the discovery phase are determined by the size of the software project, informed by what has been achieved during the initiation stage.

You might begin with just a basic concept of custom website development or a detailed list of features for your MVP. In either case, the discovery phase starts with a discussion about the project and a deeper exploration of what the product requires.

Deliverables: Review of achievements from project initiation

Average duration: from two hours to a week

2. MVP plan and features

After completing an initial overview, it's time to finalize a list of essential features for the solution, including the order in which they will be implemented. Some features will be designated as part of the MVP, while others will be developed post-launch. This stage is critical as it involves significant decision-making.

Deliverables: Competitor analysis, product features plan

Average duration: 2-7 days

3. Product specification development, validation

With a clearer understanding of the competition, the next step is to develop the product specifications. This phase includes creating organized dashboards, descriptions, and lists to visualize the project's scope.

It may also involve user stories and proto-personas to identify and address potential customer pain points, as well as customer journey maps to outline user interaction with the product. Surveys or interviews may be conducted to gather expectations and validate ideas.

Deliverables: Clear outline of product core

Average duration: 1-2 weeks

4. Prototyping

UX/UI designers then develop wireframes, mockups, or prototypes, ideally making them clickable to test how features function. This allows for immediate feedback on usability, such as minimizing the number of clicks required for a user to complete an action.

Deliverables: Prototypes to test UI/UX

Average duration: 1-2 weeks

5. Full design completion

This stage involves creating the complete design of the product and shaping its UX/UI, which will guide subsequent coding. This part of the discovery phase can last several weeks depending on the complexity.

Deliverables: Complete project design

Average duration: 2-4 weeks

6. Architecture and tech stack selection

The technical discovery phase includes selecting the most suitable technology stack for the project. Choices may involve comparisons between custom and off-the-shelf software solutions, or different web development technologies and architectures, aimed at optimizing performance and cost-efficiency.

Deliverables: Selection of best-fit architecture and tech stack

Average duration: 2-7 days

7. Estimation and recommendations

The final step of the project discovery phase involves estimating the time and costs associated with the project, deciding on team composition, and identifying key milestones. This step aims to establish a detailed timeline and budget for the project.

Deliverables: Project duration and cost estimates

Average duration: 1-3 days‌‌

What defines a successful discovery phase

Based on our experience, we’ve created the Main Seven, a priorities list, which you should consider if an effective discovery phase is what you looking for.

Remember, an effective discovery phase can set the stage for your project's success.

Conduct thorough market research

Deep dive into market research to understand your target audience, their problems, and how your product can offer a unique solution. This research should also cover competitive analysis to identify how your product can stand out and which ideas are already implemented.

Prioritize user-centric design

The discovery phase should focus on creating user personas and mapping their journeys. This approach ensures that the product design is user-centric, addressing the real needs and pain points of your target audience.

Develop a flexible roadmap

While the discovery phase aims to establish a clear project plan, it's important to maintain flexibility. Markets, technologies, and user preferences can evolve rapidly. Your project plan should be adaptable to these changes.

Let’s use Kodak as an example. Their legacy was built on its relentless innovation in photographic technology, from pioneering color and instant film to shaping consumer photography. However, its slow adaptation to the digital photography revolution of the late 1990s, led to a steep decline in its market dominance as consumers shifted to digital.

Leverage prototyping

Creating a prototype is a key deliverable of the discovery phase. It offers a tangible representation of the product that can be tested with potential users. Feedback from these tests can refine the product's design and functionality before full-scale development begins.

Maintain continuous communication

Effective communication channels between all team members are essential. Regular updates, meetings, and feedback sessions help keep everyone aligned and informed, which may result in smooth transitions between project phases.

Assess risks and plan mitigations

Identifying potential risks and planning for mitigations is a critical component of the discovery phase. This foresight helps prevent project delays and cost overruns, ensuring a smoother development process.

It's also crucial to select a "future-proof" technology stack that not only meets current needs but is also open for potential growth and expansion in the future.

Focus on documentation

Comprehensive documentation, including user requirements, technical specifications, and project plans, is paramount. It serves as a reference point throughout the project lifecycle and helps onboard new team members efficiently.

Conclusion

The discovery phase is not just an initial step in the software development lifecycle. It's rather a strategic investment in your project's future. By thoroughly understanding your market, defining clear objectives, and planning for potential challenges, you can significantly reduce risks and set your project up for success.

Skipping this phase can lead to misaligned expectations, unnecessary rework, and a product that fails to meet user needs or market demands. With the right approach to the discovery phase, you ensure that your project is built on a solid foundation, ready to progress through development and launch with confidence and clarity.

Ensure your project is built to last by engaging with Webmil during the discovery phase. With over 15 years of experience, we are experts in laying the groundwork for a resilient and forward-thinking solution.