Why website audit is essential for business
Imagine that your website is your vehicle. Would you drive it without regular machine maintenance? It's too risky to wait for something to break. The same with the website; early identifying and solving issues connected to it will save you money. Moreover, it ensures the smooth performance of your business.
Website audit aimed to give a comprehensive analysis of its performance. It'll show where optimization or improvement is needed. Besides, it will help to recognize vulnerabilities that could harm your digital presence.
An entire website audit isn't always needed. You may require to audit and update just some parts of it, and Webmil Web-production could help you recognize them. The basic types are technical, search engine optimization (SEO), content, marketing, and user experience (UX) audit. Let us tell more about these types.
Website audit types
- SEO audit is an evaluation of the site's compliance with the requirements of search engines. Ignoring these requirements keeps a web resource from growing in the search rankings. The more optimized the website, the more convenient it is for users. Accordingly, in search results, such a site is more likely to take first positions.
- A technical audit allows finding all the bugs on the website, affecting efficient promotion and performance. It includes the validity of the website's code, page loading speed, HTTP headers, optimization for mobile devices, etc. Based on this stage is formed a promotion strategy.
- A content audit is a review of a site's content metrics aimed to evaluate its marketing efficiency. It helps you understand the most relevant topics to your audience and improve those pages whose traffic is dropping. Quality content improves behavioral factors and provides an edge to the website in search engines compared to competes.
- A marketing audit involves analyzing your competitors. With the information you gather about them, you will have an idea of where you are. Doing this will allow you to update your approach to your online presence so you can be more successful than they are.
- A UX audit is an evaluation of how your potential customers interact with your site. It helps to find out what difficulties a user faces on the site and why they leave. Fixing these problems will affect user loyalty, their willingness to move from leads to become active clients.
How often to have a site audit?
We advise a yearly review for smaller sites and a two-year audit for the larger. It's a great decision to provide a site audit as soon as it launches. It can help fix any urgent problems and boost the speed at which the site becomes indexed by search engines.
A planned audit serves as a starting point for coming improvements. It ensures that you detect and repair any significant issues that may cause problems in the future.
Why pay for an audit instead of taking one online for free?
There are plenty of tools to create audits online. Some of them are free, so we might have a reasonable question "why pay?". Online audits could provide a pretty accurate report of a site's performance. But still, they are general and can mislead or confuse without expert supervision for properly fixing problems they show.
Online tools aren't harmful, but creating effective audits needs expert leadership. Contact us if you are interested in performing a quality audit on your site.